Apple smartwatches collection will range in price from $350 to $18,000 (£299 to £13,500 in the UK) depending on the metals they are made from and the straps they are bought with. The larger 42mm (1.7in) models of the Watch will cost about $50 more than than the 38mm (1.5in) versions in the lower-priced ranges. Apple also revealed that the devices are due to go on sale on 24 April.
The US firm did not announce any difference in specifications between the aluminium, steel and gold-cased versions – there had been speculation that the higher-end editions might have more storage or allow some of their parts to be upgraded at a later point. “When there were estimates of $700 or $800 for the basic stainless steel versions, I would have expected mor than just a difference in materials,” said James Moar from Juniper Research. The fact Apple hasn’t done that is why there is no justification for a higher price.